Téléchargez le livre : Handbook of Marketing Decision Models

Handbook of Marketing Decision Models

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Éditeur :

Springer


Collection :

International Series in Operations Research & Management Science

Paru le : 2008-09-05

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Description
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Pages
630 pages
Collection
International Series in Operations Research & Management Science
Parution
2008-09-05
Marque
Springer
EAN papier
9780387782126
EAN EPUB
9780387782133
Informations sur l'ebook
Nombre pages copiables
6
Nombre pages imprimables
63
Taille du fichier
2519 Ko
Prix
304,89 €

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