Téléchargez le livre : Strategies and Communications for Innovations

Strategies and Communications for Innovations

An Integrative Management View for Companies and Networks de

,

Éditeur :

Springer


Paru le : 2011-02-17

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Description
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.
Pages
404 pages
Collection
n.c
Parution
2011-02-17
Marque
Springer
EAN papier
9783642172229
EAN EPUB
9783642172236
Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
40
Taille du fichier
3011 Ko
Prix
147,69 €

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