Téléchargez le livre : Rethinking Place Branding

Rethinking Place Branding

Comprehensive Brand Development for Cities and Regions de

, ,

Éditeur :

Springer


Paru le : 2014-11-25

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181,49 €
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Description
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.?
Pages
248 pages
Collection
n.c
Parution
2014-11-25
Marque
Springer
EAN papier
9783319124230
EAN EPUB
9783319124247
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
1792 Ko
Prix
181,49 €

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