Téléchargez le livre : Toolbox for Marketing and Management

Toolbox for Marketing and Management

Creative Concepts, Forecasting Methods, and Analytical Instruments de

Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2019-05-03

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
84,69 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description


Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
Pages
260 pages
Collection
Management for Professionals
Parution
2019-05-03
Marque
Springer
EAN papier
9783030138226
EAN PDF
9783030138233
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
10711 Ko
Prix
84,69 €
EAN EPUB
9783030138233
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
33403 Ko
Prix
84,69 €

Suggestions personnalisées