Téléchargez le livre : Augmented Customer Strategy

Augmented Customer Strategy

CRM in the Digital Age de

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Éditeur :

Wiley-ISTE


Paru le : 2019-04-26

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Description

Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies.

It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
Pages
336 pages
Collection
n.c
Parution
2019-04-26
Marque
Wiley-ISTE
EAN papier
9781786303721
EAN PDF
9781119618249
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
336
Taille du fichier
12124 Ko
Prix
163,47 €
EAN EPUB
9781119618263
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
336
Taille du fichier
1638 Ko
Prix
163,47 €

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