Entering the Global Arena

Emerging States, Soft Power Strategies and Sports Mega-Events de

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Éditeur :

Palgrave Pivot


Collection :

Mega Event Planning

Paru le : 2019-07-17

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Description

Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states.


Sports mega-events, it is argued, can be understood as a key component in states’ ‘soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ‘ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.
Pages
117 pages
Collection
Mega Event Planning
Parution
2019-07-17
Marque
Palgrave Pivot
EAN papier
9789811379512
EAN PDF
9789811379529

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
11
Taille du fichier
2468 Ko
Prix
52,74 €
EAN EPUB
9789811379529

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
11
Taille du fichier
4434 Ko
Prix
52,74 €