Téléchargez le livre : Consumer Nationalism and Barr's Irn-Bru in Scotland

Consumer Nationalism and Barr's Irn-Bru in Scotland

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Éditeur :

Palgrave Macmillan


Collection :

Consumption and Public Life

Paru le : 2020-10-01

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Description

This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community.  As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal  forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
Pages
264 pages
Collection
Consumption and Public Life
Parution
2020-10-01
Marque
Palgrave Macmillan
EAN papier
9783030533816
EAN PDF
9783030533823
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
4506 Ko
Prix
52,74 €
EAN EPUB
9783030533823
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
26563 Ko
Prix
52,74 €

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