Téléchargez le livre : Media Convergence and the Development Strategies of Radio and Television in China

Media Convergence and the Development Strategies of Radio and Television in China

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Éditeur :

Springer


Paru le : 2020-11-30

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Description

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication.


Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profoundglobal influence.
Pages
166 pages
Collection
n.c
Parution
2020-11-30
Marque
Springer
EAN papier
9789813341487
EAN PDF
9789813341494
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
1341 Ko
Prix
94,94 €
EAN EPUB
9789813341494
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
358 Ko
Prix
94,94 €

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