Téléchargez le livre : An Insider's Guide to Place Branding

An Insider's Guide to Place Branding

Shaping the Identity and Reputation of Cities, Regions and Countries de

Éditeur :

Springer


Paru le : 2021-03-29

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Description

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
Pages
289 pages
Collection
n.c
Parution
2021-03-29
Marque
Springer
EAN papier
9783030671433
EAN PDF
9783030671440
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
19005 Ko
Prix
60,12 €
EAN EPUB
9783030671440
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
10568 Ko
Prix
60,12 €

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