Téléchargez le livre : Providing a New Perspective on Understanding and Measuring of Customer Inspiration

Providing a New Perspective on Understanding and Measuring of Customer Inspiration

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Éditeur :

Springer Gabler


Collection :

Gabler Theses

Paru le : 2021-11-11

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Description

The exploration of inspiration from a scientific perspective is not easy. Due to its divine and spiritual past, the phenomenon appears mysteriously and unscientifically, although psychologists have attempted to uncover inspiration against all odds. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the marketing domain. This book aims to advance the research about inspiration in marketing by dedicating three consecutive studies to this topic. First, customer inspiration is defined and conceptualized within the marketing domain. Second, a measurement tool is developed that helps to assess customer inspiration in an actionable way. Third, customer inspiration is placed in relation to other constructs in terms of conceptual and empirical differentiation, as well as its exploratory power.
Pages
140 pages
Collection
Gabler Theses
Parution
2021-11-11
Marque
Springer Gabler
EAN papier
9783658358938
EAN PDF
9783658358945
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
1321 Ko
Prix
94,94 €
EAN EPUB
9783658358945
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
2028 Ko
Prix
94,94 €

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