Téléchargez le livre : Neuromarketing in Business

Neuromarketing in Business

Identifying Implicit Purchase Drivers and Leveraging them for Sales de

,

Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2022-01-03

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Description
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
Pages
140 pages
Collection
Management for Professionals
Parution
2022-01-03
Marque
Springer
EAN papier
9783658351847
EAN PDF
9783658351854
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
4680 Ko
Prix
60,12 €
EAN EPUB
9783658351854
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
18309 Ko
Prix
60,12 €

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