Téléchargez le livre : Understanding Personalisation

Understanding Personalisation

New Aspects of Design and Consumption de

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Éditeur :

Chandos Publishing


Paru le : 2022-08-21

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Description
Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. - Offers multiple perspectives on personalization, a pervasive and complex issue - Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines - Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing
Pages
282 pages
Collection
n.c
Parution
2022-08-21
Marque
Chandos Publishing
EAN papier
9780081019870
EAN PDF
9780081019887
Informations sur l'ebook
Nombre pages copiables
28
Nombre pages imprimables
28
Taille du fichier
2734 Ko
Prix
73,80 €
EAN EPUB SANS DRM
9780081019887
Informations sur l'ebook
Prix
73,80 €

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