Téléchargez le livre : Performance Excellence in Marketing, Sales and Pricing

Performance Excellence in Marketing, Sales and Pricing

Leveraging Change, Lean and Innovation Management de

Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2022-09-06

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Description

The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. 
Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
Pages
271 pages
Collection
Management for Professionals
Parution
2022-09-06
Marque
Springer
EAN papier
9783031100963
EAN PDF
9783031100970
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
27
Taille du fichier
14223 Ko
Prix
52,74 €
EAN EPUB
9783031100970
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
27
Taille du fichier
44124 Ko
Prix
52,74 €

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