Téléchargez le livre : Data-driven Retailing

Data-driven Retailing

A Non-technical Practitioners' Guide de

Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2022-10-05

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Description
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.


The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
Pages
257 pages
Collection
Management for Professionals
Parution
2022-10-05
Marque
Springer
EAN papier
9783031129612
EAN PDF
9783031129629
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
4588 Ko
Prix
52,74 €
EAN EPUB
9783031129629
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
6031 Ko
Prix
52,74 €

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