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Téléchargez le livre : Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

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Éditeur :

Springer


Collection :

LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition

Paru le : 2022-12-07

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Description

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. 
The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. 
In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.
Pages
457 pages
Collection
LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition
Parution
2022-12-07
Marque
Springer
EAN papier
9783031074219
EAN PDF
9783031074226
Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
45
Taille du fichier
7834 Ko
Prix
252,14 €
EAN EPUB
9783031074226
Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
45
Taille du fichier
748 Ko
Prix
252,14 €

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