Consumer Research Methods in Food Science

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Éditeur :

Humana


Paru le : 2023-04-07

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Description


This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research.  Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.  Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
Pages
472 pages
Collection
n.c
Parution
2023-04-07
Marque
Humana
EAN papier
9781071629994
EAN PDF
9781071630006

Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
47
Taille du fichier
15442 Ko
Prix
168,79 €
EAN EPUB
9781071630006

Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
47
Taille du fichier
49326 Ko
Prix
168,79 €

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