Téléchargez le livre : Frontiers in Product Innovation Strategy

Frontiers in Product Innovation Strategy

Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future de

Éditeur :

Springer


Paru le : 2023-05-24

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66,45 €
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Description

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet.
Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.
Pages
118 pages
Collection
n.c
Parution
2023-05-24
Marque
Springer
EAN papier
9783031258220
EAN PDF
9783031258237
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
11
Taille du fichier
5192 Ko
Prix
66,45 €
EAN EPUB
9783031258237
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
11
Taille du fichier
11274 Ko
Prix
66,45 €

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