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Mass Customization and Customer Centricity

In Honor of the Contributions of Cipriano Forza de

,

Éditeur :

Palgrave Macmillan


Paru le : 2023-07-24

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Description

This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on “Coordinating Product Design, Process Design, and Supply Chain Design Decisions”. As one of the world’s foremost researchers in the area of mass customization and operations management, Prof. Forza published more than 200 scientific articles with over 10,000 citations on Google Scholar. For his groundbreaking work, he received several awards, including the Dr. Theo Williamson Award for Excellence (1997), best paper awards by Production Planning and Control (2005) and the Journal of Operations Management (2006), the Harry Boer Highly Commended Award (2016), and the EurOMA Fellowship Awards (2021).
Leading researchers and practitioners that have been working with the honoree contributed a broad range of findings from conceptual and empirical research about mass customization and personalization to this book. The individual chapters take a customer centric view on the challenges and opportunities of product and service customization from an operations management, information technology, entrepreneurship, marketing, and organizational perspective. The authors explore key ideas, current developments as well as future research directions.
Pages
349 pages
Collection
n.c
Parution
2023-07-24
Marque
Palgrave Macmillan
EAN papier
9783031097812
EAN PDF
9783031097829
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
34
Taille du fichier
19845 Ko
Prix
173,56 €
EAN EPUB
9783031097829
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
34
Taille du fichier
20787 Ko
Prix
173,56 €

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