Communication Design and Branding

A Multidisciplinary Approach de

,

Éditeur :

Springer


Paru le : 2023-08-30

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Description

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design.  By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. 

Pages
362 pages
Collection
n.c
Parution
2023-08-30
Marque
Springer
EAN papier
9783031353840
EAN PDF
9783031353857

Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
36
Taille du fichier
11469 Ko
Prix
168,79 €
EAN EPUB
9783031353857

Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
36
Taille du fichier
64195 Ko
Prix
168,79 €

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