Téléchargez le livre : Lighting up the Blackbox — Digital Transformation in German Lobbying

Lighting up the Blackbox — Digital Transformation in German Lobbying

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Éditeur :

Springer Gabler


Collection :

Gabler Theses

Paru le : 2024-02-01

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Description

Digital transformation, alongside social media channels, influences policymaking. The aim of this research is to build knowledge of the consequences of digital transformation on lobbying at German federal level. This analysis uncovers how digital lobbying works in Germany and how it changes classic lobbying communication within the political sphere. Taking a grounded theory approach, the study addresses both communicating sides: lobbyists, on the one hand, and members of the German Bundestag and their employees, on the other. A profound understanding of, and differentiation between, lobbying and digital lobbying is gained through a first data-gathering step of 15 interviews with representatives of both the political and lobbying sides. The study extends previous analyses by supplementing the findings with ethnographic data from the researcher’s experience of working as an employee of a member of the German Bundestag. Final conclusions were drawn by presenting these results in the second data-gathering step, during four (digital) focus groups with the political side and three with agency, association, and corporate lobbyists from Berlin. The analysis uncovers a power shift in lobbying communication and a novel communication direction.
Pages
219 pages
Collection
Gabler Theses
Parution
2024-02-01
Marque
Springer Gabler
EAN papier
9783658438975
EAN PDF
9783658438982
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
2109 Ko
Prix
94,94 €
EAN EPUB
9783658438982
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
10179 Ko
Prix
94,94 €

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