Téléchargez le livre : 100 Ways to Create a Great Ad

100 Ways to Create a Great Ad

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Éditeur :

Laurence King Publishing


Paru le : 2014-08-11

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Description

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas.

The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.

Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.
Pages
208 pages
Collection
n.c
Parution
2014-08-11
Marque
Laurence King Publishing
EAN papier
9781780678870
EAN EPUB
9781780678870
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
17951 Ko
Prix
3,99 €

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