Téléchargez le livre : Fandom Analytics

Fandom Analytics

Creating and Harnessing Consumer and Cultural Passion de

Éditeur :

Springer


Paru le : 2024-08-30

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Description

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
Pages
260 pages
Collection
n.c
Parution
2024-08-30
Marque
Springer
EAN papier
9783031659249
EAN PDF
9783031659256
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
4782 Ko
Prix
30,62 €
EAN EPUB
9783031659256
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
2335 Ko
Prix
30,62 €

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