Téléchargez le livre : Customer-Dominant Logic

Customer-Dominant Logic

Customer-Dominant Management as a New Target in Relationship Marketing de

, ,

Éditeur :

Springer


Paru le : 2024-11-26

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Description

This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.
Based on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce "Customer-Dominant Management," detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.
Pages
425 pages
Collection
n.c
Parution
2024-11-26
Marque
Springer
EAN papier
9783658453510
EAN PDF
9783658453527
Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
42
Taille du fichier
3185 Ko
Prix
105,49 €
EAN EPUB
9783658453527
Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
42
Taille du fichier
53135 Ko
Prix
105,49 €

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