Téléchargez le livre : The Art of Communication

The Art of Communication

Semiotic Foundations and Strategic Applications de

Éditeur :

Wiley-ISTE


Collection :

ISTE Invoiced

Paru le : 2025-01-07

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Description

The Art of Communication combines over two decades of research and teaching into a comprehensive guide on strategic communication.
Grounded in the theoretical and methodological frameworks of 'situated communication' and 'communication project', this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as branding, design and digital communication strategies, and introduces the innovative concept of 'textscapes' – specially crafted environments to fulfill communicative objectives.
This book is enriched with practical examples and is particularly relevant in multicultural and international settings, providing essential insights for adapting communication strategies to diverse cultural contexts.
Pages
352 pages
Collection
ISTE Invoiced
Parution
2025-01-07
Marque
Wiley-ISTE
EAN papier
9781836690122
EAN PDF
9781394351947
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
352
Taille du fichier
4588 Ko
Prix
167,11 €
EAN EPUB
9781394351954
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
352
Taille du fichier
9370 Ko
Prix
167,11 €

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