Téléchargez le livre : CRM Goes Digital

CRM Goes Digital

Design and Use of Digital Customer Interface in Marketing, Sales and Service de

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Éditeur :

Springer


Paru le : 2025-02-12

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Description

Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc. 
In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
Pages
302 pages
Collection
n.c
Parution
2025-02-12
Marque
Springer
EAN papier
9783658457976
EAN PDF
9783658457983
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
10291 Ko
Prix
94,94 €
EAN EPUB
9783658457983
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
12380 Ko
Prix
94,94 €

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