Creative Genius

An Innovation Guide for Business Leaders, Border Crossers and Game Changers de

Éditeur :

Capstone


Paru le : 2011-05-12

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Description
Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times?
Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules.
From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen.

Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies.
Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.
Pages
400 pages
Collection
n.c
Parution
2011-05-12
Marque
Capstone
EAN papier
9781841127897
EAN PDF
9781906465186

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
400
Taille du fichier
32901 Ko
Prix
21,52 €
EAN EPUB
9780857080233

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
400
Taille du fichier
2959 Ko
Prix
21,52 €

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