Téléchargez le livre : Managing Corporate Social Responsibility

Managing Corporate Social Responsibility

A Communication Approach de

,

Éditeur :

Wiley-Blackwell


Paru le : 2011-09-07

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Description
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Pages
196 pages
Collection
n.c
Parution
2011-09-07
Marque
Wiley-Blackwell
EAN papier
9781444336290
EAN PDF
9781118106655
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
208
Taille du fichier
2550 Ko
Prix
84,35 €
EAN EPUB
9781118106662
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
196
Taille du fichier
1802 Ko
Prix
84,35 €

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