Téléchargez le livre : Edison in the Boardroom Revisited

Edison in the Boardroom Revisited

How Leading Companies Realize Value from Their Intellectual Property de

,

Éditeur :

Wiley


Collection :

Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics

Paru le : 2011-10-31

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Description
A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property
Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center Level Updates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets
Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.
Pages
272 pages
Collection
Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
Parution
2011-10-31
Marque
Wiley
EAN papier
9781118004531
EAN PDF
9781118170120
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
272
Taille du fichier
2693 Ko
Prix
46,42 €
EAN EPUB
9781118170137
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
272
Taille du fichier
2202 Ko
Prix
46,42 €

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