Measuring the Networked Nonprofit

Using Data to Change the World de

,

Éditeur :

Jossey-Bass


Paru le : 2012-10-05

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Description
The tools nonprofits need to measure the impact of their social media



Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders.  
A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures
Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine
Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals

This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.
Pages
336 pages
Collection
n.c
Parution
2012-10-05
Marque
Jossey-Bass
EAN papier
9781118137604
EAN PDF
9781118225417

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
336
Taille du fichier
15329 Ko
Prix
36,18 €
EAN EPUB
9781118238813

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
336
Taille du fichier
5427 Ko
Prix
36,18 €

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