Téléchargez le livre : Landing Page Optimization

Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions de

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Éditeur :

Sybex


Paru le : 2012-03-29

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Description
A fully updated guide to making your landing pages profitable
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Pages
480 pages
Collection
n.c
Parution
2012-03-29
Marque
Sybex
EAN papier
9780470610121
EAN PDF
9781118220726
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
480
Taille du fichier
45271 Ko
Prix
27,11 €
EAN EPUB
9781118234532
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
480
Taille du fichier
16241 Ko
Prix
27,11 €

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