AdWords For Dummies

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For Dummies


Paru le : 2011-05-04

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Description
AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
Pages
408 pages
Collection
n.c
Parution
2011-05-04
Marque
For Dummies
EAN papier
9780470152522
EAN PDF
9780470224403

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
394
Taille du fichier
11735 Ko
Prix
24,05 €
EAN EPUB
9781118051726

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
408
Taille du fichier
33249 Ko
Prix
24,05 €

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