From Assets to Profits

Competing for IP Value and Return de

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Description
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.
Pages
320 pages
Collection
Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
Parution
2008-12-03
Marque
Wiley
EAN papier
9780470225387
EAN PDF
9780470405857

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
320
Taille du fichier
1536 Ko
Prix
49,69 €
EAN EPUB
9780470450499

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
320
Taille du fichier
1710 Ko
Prix
49,69 €