Téléchargez le livre : The Dragonfly Effect

The Dragonfly Effect

Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change de

, ,

Éditeur :

Jossey-Bass


Paru le : 2010-08-13

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
26,86 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
Proven strategies for harnessing the power of social media to drive social change
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States
The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Pages
240 pages
Collection
n.c
Parution
2010-08-13
Marque
Jossey-Bass
EAN papier
9780470614150
EAN PDF
9780470885598
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
240
Taille du fichier
7977 Ko
Prix
26,86 €

Suggestions personnalisées