UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience de

Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2015-09-15

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Description

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.
Pages
121 pages
Collection
Management for Professionals
Parution
2015-09-15
Marque
Springer
EAN papier
9783319210612
EAN PDF
9783319210629

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
4772 Ko
Prix
52,74 €
EAN EPUB
9783319210629

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
3113 Ko
Prix
52,74 €