Téléchargez le livre : Branded

Branded

The Buying And Selling Of Teenagers de

Éditeur :

Basic Books


Paru le : 2008-12-17

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Description
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.
Pages
272 pages
Collection
n.c
Parution
2008-12-17
Marque
Basic Books
EAN papier
9780738206646
EAN EPUB
9780786740963
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
307 Ko
Prix
8,49 €

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