Structural Differentiation in Social Media

Adhocracy, Entropy, and the "1 % Effect" de

,

Éditeur :

Springer


Collection :

Lecture Notes in Social Networks

Paru le : 2017-09-20

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Description

This book explores community dynamics within social media. Using Wikipedia as an example, the volume explores communities that rely upon commons-based peer production. Fundamental theoretical principles spanning such domains as organizational configurations, leadership roles, and social evolutionary theory are developed. In the context of Wikipedia, these theories explain how a functional elite of highly productive editors has emerged and why they are responsible for a majority of the content. It explains how the elite shapes the project and how this group tends to become stable and increasingly influential over time. Wikipedia has developed a new and resilient social hierarchy, an adhocracy, which combines features of traditional and new, online, social organizations. The book presents a set of practical approaches for using these theories in real-world practice.

This work fundamentally changes the way we think about social media leadership and evolution, emphasizing thecrucial contributions of leadership, of elite social roles, and of group global structure to the overall success and stability of large social media projects. Written in an accessible and direct style, the book will be of interest to academics as well as professionals with an interest in social media and commons-based peer production processes.
Pages
247 pages
Collection
Lecture Notes in Social Networks
Parution
2017-09-20
Marque
Springer
EAN papier
9783319644240
EAN PDF
9783319644257

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
4669 Ko
Prix
95,39 €
EAN EPUB
9783319644257

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
1587 Ko
Prix
95,39 €