Téléchargez le livre : Designing Luxury Brands

Designing Luxury Brands

The Science of Pleasing Customers' Senses de

Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2018-04-13

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Description
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people -  to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.    
Pages
170 pages
Collection
Management for Professionals
Parution
2018-04-13
Marque
Springer
EAN papier
9783319715551
EAN PDF
9783319715575
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
6185 Ko
Prix
78,64 €

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