Téléchargez le livre : Marketing Wisdom

Marketing Wisdom

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Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2018-08-30

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Description

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases.  This has served to enhance the content and put it in the readers’ current context. 
It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.
Pages
171 pages
Collection
Management for Professionals
Parution
2018-08-30
Marque
Springer
EAN papier
9789811077234
EAN PDF
9789811077241
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
2550 Ko
Prix
72,59 €
EAN EPUB
9789811077241
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
1403 Ko
Prix
72,59 €

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