Distribution Strategy

The BESTX® Method for Sustainably Managing Networks and Channels de

Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2018-11-02

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Description

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.
For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.
Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution.

Bruno Barcelos, General Manager Sandoz, a Novartis Company


Pages
216 pages
Collection
Management for Professionals
Parution
2018-11-02
Marque
Springer
EAN papier
9783319919584
EAN PDF
9783319919591

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
5663 Ko
Prix
96,79 €
EAN EPUB
9783319919591

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
18913 Ko
Prix
96,79 €