Téléchargez le livre : Brand Choice and Loyalty

Brand Choice and Loyalty

Evidence from Swiss Car Registration Microdata de

Éditeur :

Springer Gabler


Collection :

Innovatives Markenmanagement

Paru le : 2019-09-26

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Description

By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently.
 
Pages
109 pages
Collection
Innovatives Markenmanagement
Parution
2019-09-26
Marque
Springer Gabler
EAN papier
9783658280130
EAN PDF
9783658280147
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
1188 Ko
Prix
60,49 €

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