Téléchargez le livre : Website Quality and Shopping Behavior

Website Quality and Shopping Behavior

Quantitative and Qualitative Evidence de

,

Éditeur :

Springer


Collection :

SpringerBriefs in Business

Paru le : 2020-04-03

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
52,74 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites. 
 
Pages
129 pages
Collection
SpringerBriefs in Business
Parution
2020-04-03
Marque
Springer
EAN papier
9783030444396
EAN PDF
9783030444402
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
3072 Ko
Prix
52,74 €
EAN EPUB
9783030444402
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
3901 Ko
Prix
52,74 €

Suggestions personnalisées