Téléchargez le livre : An Instructor's Manual to H2H Marketing Case Studies

An Instructor's Manual to H2H Marketing Case Studies

Teach Human-to-Human Marketing Effectively de

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Éditeur :

Springer


Paru le : 2024-02-07

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Description

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.
'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.


 
Pages
181 pages
Collection
n.c
Parution
2024-02-07
Marque
Springer
EAN papier
9783031490040
EAN PDF
9783031490057
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
6021 Ko
Prix
58,01 €
EAN EPUB
9783031490057
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
11049 Ko
Prix
58,01 €

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