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Télécharger le livre : An Instructor's Manual to H2H Marketing Case Studies
Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz , Kejsi Sulaj
An Instructor's Manual to H2H Marketing Case Studies
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the...
Editeur : Springer
Parution : 2024-02-07

Format(s) : PDF, ePub
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