Téléchargez le livre : Exploring Markets

Exploring Markets

A Very Brief Introduction de

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Springer


Paru le : 2025-09-30

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Description

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves.The goal of exploring the environment –or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.
Pages
46 pages
Collection
n.c
Parution
2025-09-30
Marque
Springer
EAN papier
9783032050281
EAN PDF
9783032050298
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
4
Taille du fichier
2028 Ko
Prix
17,92 €
EAN EPUB
9783032050298
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
4
Taille du fichier
748 Ko
Prix
17,92 €

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