Téléchargez le livre : The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Proceedings of the 2011 World Marketing Congress de

Éditeur :

Springer


Collection :

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Paru le : 2017-01-11

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
210,99 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.   


Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of thefield. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.? 
Pages
953 pages
Collection
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Parution
2017-01-11
Marque
Springer
EAN papier
9783319500065
EAN PDF
9783319500089
Informations sur l'ebook
Nombre pages copiables
9
Nombre pages imprimables
95
Taille du fichier
31969 Ko
Prix
210,99 €

Suggestions personnalisées