Tous les livres numériques de la collection Developments in Marketing Science: Proceedings of the Academy of Marketing Science

42 résultat(s)


Vincent Jeseo , Jasmine Parajuli Marketing in a Multicultural and Vibrant World Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies... Editeur : Springer Parution : 2024-12-28 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 168,79 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Vincent Jeseo , Jasmine Parajuli Marketing and AI: Shaping the Future Together The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological... Editeur : Springer Parution : 2024-12-23 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 210,99 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Juliann Allen , Vincent Jeseo Bringing the Soul Back to Marketing The “soul” centers our activities and inspirations.The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated... Editeur : Springer Parution : 2024-03-15 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 200,44 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Juliann Allen , Vincent Jeseo Welcome to The New Normal: Life After The Chaos Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and... Editeur : Springer Parution : 2024-01-03 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 200,44 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Juliann Allen , Bruna Jochims Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This... Editeur : Springer Parution : 2023-03-13 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 232,09 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Juliann Allen , Bruna Jochims , Shuang Wu Celebrating the Past and Future of Marketing and Discovery with Social Impact For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that... Editeur : Springer Parution : 2022-06-29 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 220,49 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Felipe Pantoja , Shuang Wu From Micro to Macro: Dealing with Uncertainties in the Global Marketplace The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic... Editeur : Springer Parution : 2022-04-04 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 220,49 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Nina Krey , Felipe Pantoja , Shuang Wu Enlightened Marketing in Challenging Times This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World... Editeur : Springer Parution : 2020-09-17 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 147,69 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Nina Krey , Felipe Pantoja , Shuang Wu Marketing Opportunities and Challenges in a Changing Global Marketplace This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big... Editeur : Springer Parution : 2020-06-15 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 231,04 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Nina Krey , Patricia Rossi Finding New Ways to Engage and Satisfy Global Customers This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through... Editeur : Springer Parution : 2019-04-01 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 304,89 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Nina Krey , Patricia Rossi Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways... Editeur : Springer Parution : 2018-11-27 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 304,89 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Nina Krey , Patricia Rossi Back to the Future: Using Marketing Basics to Provide Customer Value This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and... Editeur : Springer Parution : 2017-12-04 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF 210,99 € J'achète Téléchargement immédiat Dès validation de votre commande
Nina Krey , Patricia Rossi Marketing Transformation: Marketing Practice in an Ever Changing World This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how... Editeur : Springer Parution : 2017-11-16 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 210,99 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Patricia Rossi Marketing at the Confluence between Entertainment and Analytics This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on... Editeur : Springer Parution : 2017-04-29 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 304,89 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Colin L. Campbell The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on... Editeur : Springer Parution : 2017-01-11 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF 210,99 € J'achète Téléchargement immédiat Dès validation de votre commande
Maximilian Stieler Creating Marketing Magic and Innovative Future Marketing Trends This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a... Editeur : Springer Parution : 2017-01-06 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 304,89 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Luca Petruzzellis , Russell S. Winer Rediscovering the Essentiality of Marketing This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current... Editeur : Springer Parution : 2016-06-27 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : ePub 105,49 € J'achète Téléchargement immédiat Dès validation de votre commande
Kacy Kyungok Kim Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of... Editeur : Springer Parution : 2016-03-10 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 210,99 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Mark D. Groza , Charles B. Ragland Marketing Challenges in a Turbulent Business Environment Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring... Editeur : Springer Parution : 2015-12-22 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 231,04 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Christian Bushardt , Nina Krey , Michael W. Obal Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large,... Editeur : Springer Parution : 2015-12-12 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science Format(s) : PDF, ePub 210,99 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
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