Télécharger le livre :  An Investor's Perspective on Marketing Excellence

Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained...
Editeur : Springer Gabler
Parution : 2018-12-18
Collection : BestMasters
Format(s) : PDF
60,49

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