Ian P. Albery is Professor of Psychology and Founding Head of the Centre for Addictive Behaviours Research at London South Bank University. His research focuses on how people’s identity derived from their group membership affects their addictive behaviour, how the types of messages we use to try to get people to think about and change their behaviours operate, why it is that people are influenced by and have a preference for certain cues in their environments (and how this influences what they do), why some people recognize that they have a “problem? but others do not, and what effects alcohol has on witness memory. This work has been published widely as journal articles, books and chapters in books. He is on the Editor Board of Addictive Behaviors and Addictive Behaviors Reports.