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Télécharger le livre : The Brand IDEA
Nathalie Laidler-Kylander , Julia Shepard Stenzel
The Brand IDEA
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a...
Editeur : Jossey-Bass
Parution : 2013-11-08

Format(s) : PDF, ePub
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