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Télécharger le livre : Winning Global Markets
Philip Kotler , Milton Kotler
Winning Global Markets
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying...
Editeur : Wiley
Parution : 2014-08-06

Format(s) : PDF, ePub
27,11 €
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Télécharger le livre : Market Your Way to Growth
Philip Kotler , Milton Kotler
Market Your Way to Growth
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic...
Editeur : Wiley
Parution : 2012-12-18

Format(s) : PDF, ePub
22,58 €
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